Katie Pharoah

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The Importance of Content

… and maintaining it! Content is important generally for us as humans, but it’s especially so in any marketing campaign. The phrase “content is king” is known in the marketing world, and rightly so. Written copy, in whatever form it may take when relevant and consistent is a great way to connect with your audience and keep them coming back.  Consistency is the key takeaway… Read More »The Importance of Content

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Reignition

One thing the pandemic has been good for – at least for me – is the reignition of past hobbies. Discovering a new craft has been a lifesaver, not only to stave off boredom but to rediscover an old part of myself.  Back in April, when the lockdown was all fresh and new, having nothing to do was a luxury. From having a lie-in, to… Read More »Reignition