Katie Pharoah

library

Knowledge is Power

One of my three wishes from a figurative genie would be for a local 24-hour library or bookstore, fit with comfy chairs, coffee and tea dispensers, and a fluffy pet knocking around the shelves. I say that because books and storytelling have been one of the great loves of my life since I was born. My childhood was spent reading books in the back of… Read More »Knowledge is Power

hopscotch

Creativity is Key

I bet everyone remembers making up games in the playground, drawing hopscotch grids with chalk, drawing everything in chalk for that matter, and coming home when the streetlights turned on. Creativity was at the hearts of most people’s childhoods despite creative subjects like art and textiles being pushed aside for more educational classes in school. Creativity has followed everyone in life; from their businesses to… Read More »Creativity is Key

community-web

Power of Communities

‘It takes a village to raise a child’. It’s an African proverb that means for a child to reach their fullest potential, the whole community will be involved in their upbringing. But this notion lasts long after the child has grown and shows how powerful our local communities are to us. One strength of this pandemic is how our communities have rallied together. Every day… Read More »Power of Communities

tyne-valley-express-katie-pharoah-young-people-in-politics

Young People In Politics

In pre-pandemic times I and two of my friends sat around a Wetherspoons table and somehow – like it always does – politics came up. One of them purposed that there were too many old people in politics and there should be a cut-off point in terms of age. The table soon dissolved into an argument of how you would be marginalising an age group,… Read More »Young People In Politics

content 1

The Importance of Content

… and maintaining it! Content is important generally for us as humans, but it’s especially so in any marketing campaign. The phrase “content is king” is known in the marketing world, and rightly so. Written copy, in whatever form it may take when relevant and consistent is a great way to connect with your audience and keep them coming back.  Consistency is the key takeaway… Read More »The Importance of Content

Katie-Pharoah-Octopus-inked

Reignition

One thing the pandemic has been good for – at least for me – is the reignition of past hobbies. Discovering a new craft has been a lifesaver, not only to stave off boredom but to rediscover an old part of myself.  Back in April, when the lockdown was all fresh and new, having nothing to do was a luxury. From having a lie-in, to… Read More »Reignition